The Role of Brand as an Economic Category and Its Impact on Company Performance
Received: 09.01.2026
Published: 29.06.2025
Abstract
This article analyzes the role of the brand as an economic category and its impact on company performance. A brand serves not only as a tool for distinguishing products or services, but also as a source of economic value that contributes to financial stability, strengthens market position, and enhances consumer loyalty. The article examines the economic functions of the brand, including increasing market value, optimizing marketing expenditures, and creating strategic advantages.
Keywords
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This work is licensed under a Creative Commons Attribution 4.0 International License.